ABOUT ME

Strategic marketing. Visual storytelling.

Strategic marketing. Visual storytelling.

I am a multidisciplinary creative blending 8 years of marketing expertise with 6 years of graphic design and photography. I build comprehensive brand experiences that are visually stunning and strategically sound, ensuring every design choice drives real business results.

BASED IN

Vietnam

WORKING

WORLDWIDE
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Years of experience

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Projects completed

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Countries reached

MY STORY

A circular journey from duty to craft.

A circular journey from duty to craft.

Even as a child, my calling was creative. I finished a Finance degree to please my parents, but my heart never left design. Life, with its beautiful twists, brought me back, and I honed my craft through marketing in education and building my voice with an F&B company.

Then came life's most profound turn: my child's diagnosis of Cerebral Palsy. Choosing to invest in my family hasn't ended my creative path; it has sharpened it. I now freelance with a resilience and intention born from my family's journey.

MY JOURNEY FROM DUTY TO CRAFT

EXPERIENCE

Selected journey.

Selected journey.

Over they years, I've worked on projects that challeged me, taught me, and shaped the way I design today.

2026

Independent designer & photographer

Leveraging years of marketing expertise to deliver strategic, comprehensive brand design packages. Parallel to design, I provide Western-style candid photography services dedicated to capturing genuine emotions and authentic moments.

Company

JL Creative

Location

Hanoi, Vietnam

2026

Independent designer & photographer

Leveraging years of marketing expertise to deliver strategic, comprehensive brand design packages. Parallel to design, I provide Western-style candid photography services dedicated to capturing genuine emotions and authentic moments.

Company

JL Creative

Location

Hanoi, Vietnam

Independent designer & photographer

2026

Leveraging years of marketing expertise to deliver strategic, comprehensive brand design packages. Parallel to design, I provide Western-style candid photography services dedicated to capturing genuine emotions and authentic moments.

Company

JL Creative

Location

Hanoi, Vietnam

2021

Marketing & Graphic Design Manager

Led a comprehensive brand refresh to elevate the visual identity to a premium standard. Established cohesive guidelines across all touchpoints, ensuring absolute consistency in messaging, product promotion, and overall brand presentation.

Company

Joma Bakery Cafe

Location

Hanoi, Vietnam

2021

Marketing & Graphic Design Manager

Led a comprehensive brand refresh to elevate the visual identity to a premium standard. Established cohesive guidelines across all touchpoints, ensuring absolute consistency in messaging, product promotion, and overall brand presentation.

Company

Joma Bakery Cafe

Location

Hanoi, Vietnam

Marketing & Graphic Design Manager

2021

Led a comprehensive brand refresh to elevate the visual identity to a premium standard. Established cohesive guidelines across all touchpoints, ensuring absolute consistency in messaging, product promotion, and overall brand presentation.

Company

Joma Bakery Cafe

Location

Hanoi, Vietnam

2017

Marketing Manager

Directed brand initiatives in the international education sector, cultivating deep trust and reassurance for parents navigating study-abroad opportunities.

Company

Gateway Education Global

Location

Hanoi, Vietnam

2017

Marketing Manager

Directed brand initiatives in the international education sector, cultivating deep trust and reassurance for parents navigating study-abroad opportunities.

Company

Gateway Education Global

Location

Hanoi, Vietnam

Marketing Manager

2017

Directed brand initiatives in the international education sector, cultivating deep trust and reassurance for parents navigating study-abroad opportunities.

Company

Gateway Education Global

Location

Hanoi, Vietnam

LET'S WORK TOGETHER

Have a project in mind?

Have a project in mind?

Tell me a little about your project, timeline, and goals. I'll get back to you within 1-2 business days.

Creating refined digital experiences with clarity, intention, and thoughtful execution.

AVAILABLE FOR WORK ✦ AVAILABLE FOR WORK ✦ AVAILABLE FOR WORK ✦ AVAILABLE FOR WORK ✦ AVAILABLE FOR WORK ✦ AVAILABLE FOR WORK ✦ AVAILABLE FOR WORK ✦ AVAILABLE FOR WORK ✦ AVAILABLE FOR WORK ✦ AVAILABLE FOR WORK ✦ AVAILABLE FOR WORK ✦ AVAILABLE FOR WORK ✦ 

Creating refined digital experiences with clarity, intention, and thoughtful execution.

AVAILABLE FOR WORK ✦ AVAILABLE FOR WORK ✦ AVAILABLE FOR WORK ✦ AVAILABLE FOR WORK ✦ AVAILABLE FOR WORK ✦ AVAILABLE FOR WORK ✦ AVAILABLE FOR WORK ✦ AVAILABLE FOR WORK ✦ AVAILABLE FOR WORK ✦ AVAILABLE FOR WORK ✦ AVAILABLE FOR WORK ✦ AVAILABLE FOR WORK ✦ 

Creating refined digital experiences with clarity, intention, and thoughtful execution.

AVAILABLE FOR WORK ✦ AVAILABLE FOR WORK ✦ AVAILABLE FOR WORK ✦ AVAILABLE FOR WORK ✦ AVAILABLE FOR WORK ✦ AVAILABLE FOR WORK ✦ AVAILABLE FOR WORK ✦ AVAILABLE FOR WORK ✦ AVAILABLE FOR WORK ✦ AVAILABLE FOR WORK ✦ AVAILABLE FOR WORK ✦ AVAILABLE FOR WORK ✦